Race Lapel Badges
The picture is from a race in 1904 with a French Brasier car. It is impossible to see the badges in their caps but it is probably from the race, from their automobile club or the car brand.
Atlanta Race Meet 1909
The photo to the left is from the newspaper the Indianapolis Star november 14, 1909. Both images are of Joe Matson. To the left at the wheel of his Chalmers-Detroit racer. To the right you see Matson with the badge from the Atlanta Race Meet. The photo was supported with an article about the first race meet at the Atlanta Speedway oval. Belov you can see the original badge from the event.